If Your Shopify site needs customers. Yet you just cannot acquire them.
You look at your analytics and your traffic is just a trickle.
Frustrated, you tear your hair out.
You have to understand this, but it seems impossible.
At this rate, you won't get any sales. And when that happens, it will probably become too difficult to maintain your site.
It would be a nightmare.
You can't let him die.
Lucky for you, it won't.
Because in this article, I'm going to share with you 10 different Shopify Marketing Tactics. You can be the master in this art by increasing your traffic and possibly your income.
If you stay patient and experiment with them, you will start to see your traffic and sales come in like clockwork.
Let's dive in.
1.Competitive Pricing Strategy
A competitive pricing strategy is a strategy in which Shopify retailers decide to price online based on competition (i.e. competitors or market trends) rather than demands or costs incurred.
This is because the price is one of the most important factors when it comes to shopping online. Online shoppers are more than happy to swap stores when they find other places selling similar products at lower prices.
How to implement this strategy ?
To successfully execute competitive prices, it is important to automate them. The reason is simple: Matching all products with competitors and tracking them manually is a huge waste of time. As an entrepreneur, you should devote your time to higher value-added activities such as analysis and decision making.
Analyze your competitors and come up with competitive pricing for your products/services that can attract your prospective customers.
2.Write SEO-Optimized Content
Content is the king where high-quality & relevant content can help you to drive your targeted audience towards your business.
As you may know, investing in SEO for your Shopify store is expensive - and you'll want every piece of content you create to have a chance to send you traffic and qualified customers.
The best way to do this is to write about topics that are already the subject of a research request. To find out about these topics, you need to do keyword research.
Start by thinking about the initial keywords. Relevant/Focused keywords are the foundation of your keyword research strategy and are basically words or phrases that describe your product or niche.
Shopify Website that sells yoga pants, your starting keywords will likely be "yoga" or "yoga pants."
Then plug those focused keywords into a keyword research tool like Ahrefs. What happens is Ahrefs will generate tons of other relevant keyword ideas that you can browse, filter, and prioritize accordingly.
A hrefs keyword research
Once you have a list of important keywords that you think you need to rank for (and send you qualified traffic that will buy your products), start creating content for them!
Pro tip: Don't forget to promote your content after you publish your article to gain attention. It can help you generate additional traffic while gaining significant backlinks which can help it rank.
3.Leverage Influencer Marketing
Who are the influencers?
Influencers are people who have built up a large following, usually on social media sites like Facebook, Instagram, or YouTube. These people have the ability to send you huge amounts of traffic and sales just because they have recommended your product to their fans/followers.
It's important that you research various opportunities to work with influencers relevant to your Shopify store and get them to promote your products to their audiences.
There are many ways to collaborate with them in order to generate traffic and sales.
4.Sponsorship
One of the best ways to work with influencers is through sponsorship. In a referral campaign, you can either send the influencer free products or pay them a specific amount to talk about your product in front of their audience.
There is a wide range of things you can play here, from an Instagram post showcasing your product to a particular YouTube video dedicated to your store.
5.Instagram Marketing
Present them in your advertisement
Another method you can explore is to feature them in your ads. While they are typically used by major brands for TV ads, you can also consider using them as templates for your Facebook ads.
One of the biggest benefits of doing this is the halo effect, where physical attractiveness or popularity can imbue “positive traits” on your product through your collaboration with these influencers.
6.Collaboration
You can also collaborate with influencers to work together on products. There are different ways of going about this - you can ask them to design a product for your new line, name a product after them, and so on.
A good example of this type of collaboration is the collaboration between Kanye West and Adidas to produce Yeezy's shoe. Adidas sales increased by 14% and net income by 10% after the collaboration.
7. Master your SEO game
Search Engine Optimization can improve the online visibility of your store. Moreover, helps in driving potential traffic towards your Shopify store - traffic that is likely to convert.
As discussed above, adding relevant keywords increases the chances of your business visibility for specific terms ( keywords). Content is considered an essential element of SEO strategy that enables you to reach and target your audience. However, it needs different techniques from on-page to off-page to rank your store on SERPs.
It’s important to have a result-driven SEO strategy for your business. Top-rated Shopify digital marketing agencies like Shopify Pro offer excellent
Shopify SEO services to businesses to achieve their business goals and maximize profitability & visibility.
Frequently Asked Questions
Does Shopify Help Marketing?
There are various marketing tools / apps that Shopify owners can use. For example, you can download the Facebook app to create marketing campaigns from Shopify and sync it with your other marketing efforts.
Shopify offers three plans:
- Basic Shopify: $ 29 / month
- Shopify: $ 79 / month
- Advanced Shopify: $ 299 / month
How often does Shopify pay?
Depending on your location:
- Australia, United States: 2 business days
- Canada, Denmark, Germany, Ireland, Netherlands, New Zealand, Spain, United Kingdom: 3 working days
- Hong Kong SAR China, Italy, Singapore, Sweden: 4 working days
- Japan: Only on Friday
Comments
Post a Comment